Revenue Share Model Comparison (New vs Old)
The following examples compare the previous Vanilla Poker Affiliate Program with the new Ecology Revenue Share Policy.
For comparison purposes, the following assumptions apply to every example:
- Cash Game Rake: $10,000
- Player Rakeback: 30% ($3,000)
- Net Gaming Revenue (NGR): $7,000
Under the previous affiliate program, affiliates received:
20% of Total Cash Game Rake
Under the new Ecology Revenue Share Program, affiliates receive a percentage of Net Gaming Revenue (NGR) based on their monthly Ecology Ratio.
Example 1 – Ecology Ratio: -40%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | -$4,000 | -$4,000 |
| Revenue Share | 20% of Rake | 70% of NGR |
| Affiliate Payment | $2,000 | $4,900 |
Difference: +$2,900
Example 2 – Ecology Ratio: -30%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | -$3,000 | -$3,000 |
| Revenue Share | 20% of Rake | 60% of NGR |
| Affiliate Payment | $2,000 | $4,200 |
Difference: +$2,200
Example 3 – Ecology Ratio: -20%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | -$2,000 | -$2,000 |
| Revenue Share | 20% of Rake | 56% of NGR |
| Affiliate Payment | $2,000 | $3,920 |
Difference: +$1,920
Example 4 – Ecology Ratio: -10%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | -$1,000 | -$1,000 |
| Revenue Share | 20% of Rake | 50% of NGR |
| Affiliate Payment | $2,000 | $3,500 |
Difference: +$1,500
Example 5 – Ecology Ratio: 0%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | $0 | $0 |
| Revenue Share | 20% of Rake | 40% of NGR |
| Affiliate Payment | $2,000 | $2,800 |
Difference: +$800
Example 6 – Ecology Ratio: +5%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$500 | +$500 |
| Revenue Share | 20% of Rake | 30% of NGR |
| Affiliate Payment | $2,000 | $2,100 |
Difference: +$100
Example 7 – Ecology Ratio: +10%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$1,000 | +$1,000 |
| Revenue Share | 20% of Rake | 25% of NGR |
| Affiliate Payment | $2,000 | $1,750 |
Difference: −$250
Example 8 – Ecology Ratio: +15%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$1,500 | +$1,500 |
| Revenue Share | 20% of Rake | 20% of NGR |
| Affiliate Payment | $2,000 | $1,400 |
Difference: −$600
Example 9 – Ecology Ratio: +20%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$2,000 | +$2,000 |
| Revenue Share | 20% of Rake | 17% of NGR |
| Affiliate Payment | $2,000 | $1,190 |
Difference: −$810
Example 10 – Ecology Ratio: +30%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$3,000 | +$3,000 |
| Revenue Share | 20% of Rake | 13% of NGR |
| Affiliate Payment | $2,000 | $910 |
Difference: −$1,090
Example 11 – Ecology Ratio: +40%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$4,000 | +$4,000 |
| Revenue Share | 20% of Rake | 9% of NGR |
| Affiliate Payment | $2,000 | $630 |
Difference: −$1,370
Example 12 – Ecology Ratio: +50%
| Item | Previous System | Ecology Revenue Share |
|---|---|---|
| Cash Game Win/Loss | +$5,000 | +$5,000 |
| Revenue Share | 20% of Rake | 5% of NGR |
| Affiliate Payment | $2,000 | $350 |
Difference: −$1,650
Summary
The new Ecology Revenue Share Policy is designed to reward affiliates based not only on the amount of rake they generate, but also on the overall quality and sustainability of their player pool.
Affiliates who contribute to a healthier Cash Game ecosystem by referring recreational and balanced players can earn substantially more than under the previous affiliate program.
Conversely, affiliates whose player pools consistently achieve high long-term profitability will receive lower Revenue Share percentages, encouraging a more sustainable ecosystem for all participants.
The objective of the Ecology Revenue Share Policy is to align affiliate incentives with the long-term success of both Vanilla Poker and the WePlay Poker Network.