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Illustration of the Partner Program: two figures shaking hands beneath a shield badge, linked to a network of referred players
Affiliate program

Send us players.
Get paid for healthy games

The Vanilla Poker Affiliate Program is designed for partners who believe that long-term success comes from building a healthy and sustainable poker ecosystem.

Instead of rewarding only volume, our Ecology Revenue Share Model recognizes affiliates who attract and retain recreational players, support balanced Cash Game liquidity, and contribute to the long-term growth of both Vanilla Poker and the WePlay Poker Network.

How it works

01

Apply

Complete your affiliate application and join the Vanilla Poker Partner Program. Once approved, you'll receive your affiliate account and everything you need to start referring players.

02

Build a Healthy Player Pool

Refer quality Cash Game traffic and help grow a sustainable poker ecosystem. Your monthly Ecology Ratio is based on your players' Cash Game activity and determines your Revenue Share level.

03

Get Paid

Earn monthly Revenue Share based on Net Gaming Revenue (NGR). Affiliate commissions are calculated transparently using NGR and your applicable Ecology Revenue Share percentage, with payments made every month.

Ecology Revenue Share

Ecology Revenue Share

Our Ecology Revenue Share Model evaluates the overall quality of your Cash Game player pool using the Ecology Ratio — the relationship between your players' Cash Game results and the rake they generate. This transparent approach rewards affiliates who contribute to a balanced and sustainable poker environment.

Affiliate commissions are calculated from Net Gaming Revenue (NGR), where a standard 30% Player Rakeback is applied before Revenue Share is determined. Your monthly Ecology Ratio then defines the Revenue Share percentage you receive.

See the full 19-step schedule
Ecology Ratio Share of NGR
≤ -40% 70%
-20% 56%
0% 40%
+20% 17%
≥ +50% 5%
Program documents

Everything, in writing

The full Ecology Revenue Share policy and the worked comparison against the old model. Every threshold and example, nothing summarised away.

Illustration of the Partner Program: two figures shaking hands beneath a shield badge, linked to a network of referred players, next to a sample dashboard panel showing referral stats and an "Earn More Together" plaque
Version 1.0Effective 12.07.2026

Vanilla Poker Partner Program

We reward affiliates who help build a healthy, sustainable and balanced Cash Game ecosystem — not just those who generate the most rake.

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Apply

Become a Vanilla Poker Partner

Apply to join the Vanilla Poker Partner Program and help us build a healthier, more sustainable poker ecosystem.

Every application is reviewed individually by our partnership team. We consider not only the size of your player base, but also the overall quality of your traffic and its expected contribution to the network.

Years of affiliate experience
Approximately how many active Cash Game players do you currently manage?
How would you describe your player pool?

Every application is read by a person, not a filter. We reply to the address you give us here.